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Health Literacy FEATURE When most people think of literacy they think of reading and writing skills.
However, in Ireland, the National Adult Literacy Agency (NALA) is
working with a broader understanding and definition of adult literacy. Here,
Communications Officer with NALA, Jennifer Lynch details NALA's role in
the area of health literacy and explains the implications for Irish society.

Literacy involves listening and speaking, reading, writing, formulation in the adult literacy sector in Ireland. Since 2001
numeracy and using everyday technology to communicate NALA has developed HSE funded initiatives to address and handle information. It includes more than the technical health literacy issues. The Health Promotion Strategy 2000- skills of communication: it also has personal, social and economic 2005 (DOHC) acknowledged literacy as a barrier to accessing dimensions. Literacy increases the opportunity for individuals health information and work in this area has been driven by the to reflect on their situation and initiate change. This definition Population Health Unit. acknowledges that the literacy demands of society are constantly Currently health literacy is getting attention internationally changing. In our day to day lives we are being asked to use in terms of research and strategies. In April 2009, helped by a more paperwork and embrace technology for more and more National Lottery contribution from the Department of Health things, such as checking in our luggage or using our bank. and Children, Ireland agreed to participate in the first European Evidence shows that healthcare systems in industrial nations are Health Literacy Survey. The EU Health Literacy survey will also getting more complex and therefore more demanding for collect data on health literacy using standard methodology and patients (OECD 2005).
provide a comparative assessment of health literacy in the general public. NALA hopes that the results from this survey will The National Adult literacy Agency (NAlA) stimulate policy and research. The National Adult Literacy Agency (NALA) is a non-profit As part of its Health Literacy Policy, NALA seeks to make membership organisation concerned with training and policy the Irish health service literacy friendly where both the skills of October 09 THE CONSULTANT 51 consultant.indd 51 29/09/2009 15:40:39 "Health literacy emerges when the expectations, preferences and skills of individuals seeking health information and services meet the expectations, preferences and skills of those providing information and services." (IOM, 2004) This definition calls for a more balanced approach to analysing health literacy. It acknowledges that service providers contribute to the problem of health literacy and therefore have a part to play in making information and services more accessible. People who do not experience literacy difficulties in other areas of life might easily run into trouble in healthcare settings because they are not used to the setting or indeed the vocabulary used. They can struggle to make sense of health-related materials with unfamiliar concepts. Emotions can also play a part. When people feel vulnerable and scared their ability to understand information is inhibited. People sometimes have to make decisions in unfamiliar circumstances, where studies indicate that the dialogue is often fast and patients have limited speaking turns.
literacy in Ireland The first Irish literacy survey took place in 1995 with results published in 1997. It is called the International Adult Literacy Survey (IALS) and was sponsored by the Organisation for Economic Co-operation and Development (OECD). It took place across a number of international countries thus allowing for international comparisons. It used everyday reading material such as train timetables and instructions on a packet of Aspirin. It used a 5 Level scale with Level 3 considered the minimum level needed to actively engage in Irish society. Results showed that 25 per cent of the Irish population, or at PICTURED: Alice Leahy, Director of Trust and overall winner of the Crystal least 500,000 adults, scored at the lowest level, Level 1. This Clear Health Literacy Awards. Also pictured are Mr Neil Boyle, Managing means that a large percentage of the population experience Director of MSD Ireland and Jennifer Lynch of NALA.
difficulty with everyday reading material. People at this level }As part of its Health Literacy Policy, NALA seeks to make the Irish health service literacy friendly where both the skills of individuals and the literacy demands of the health service are analysed." individuals and the literacy demands of the health service are for example were not able to follow instructions on an everyday analysed. It wants to see a health service where literacy is not a health medicine, i.e. on a packet of Aspirin. People were asked barrier to treatment. It will work to influence the health service to look at the directions on this bottle to find "the maximum in every context: promotion, protection, prevention, access to number of days a person should take this medicine". A total of care and maintenance.
23 per cent of Irish adults (24 per cent male and 21 per cent female) could not answer this correctly. What is health literacy? Health literacy is a relatively new term. The USA Institute of Numeracy Results Medicine (IOM) and the Department of Health and Human Risk, probability, likelihood, norm are difficult mathematical Services offers the most relevant definition in emphasising a dual concepts and yet are commonly used in everyday communication, responsibility for health literacy: particularly in the healthcare context. Many of these concepts 52 THE CONSULTANT October 09 consultant.indd 52 29/09/2009 15:40:40 Health Literacy FEATURE are abstract and so people can have problems picturing and the body the "Cardiology Department" was for understanding them. • 10 per cent admitted to taking the wrong dose of medication Ireland did not score very well when answering the on one occasion because they could not fully understand "quantitative literacy" (numeracy) questions in the IALS. Again the directions.
25 per cent of people scored Level 1 meaning that they could not answer correctly the simplest of numerical questions with 41 What Can be done? per cent of these respondents in this group aged 56-65.
NALA would encourage all health organisations to use the HALA/HSE Literacy Audit for healthcare settings along with hidden Nature of literacy the eight minute health literacy awareness DVD. Both resources Many adults with weak literacy skills try to hide it. There is also were produced so that health practitioners could examine how the complication that people with weak literacy skills do not literacy friendly their settings are and begin to develop a health always realise their limitations. Adults who experience problems literacy plan. These resources explain good communication with literacy may: practice based on international practice and research.
• Appear passive or may act defensively• Pretend to have forgotten their glasses so as to avoid reading • Pretend to have hurt their hand so as to avoid writing in public. ( NALA 2002) NALA's research found that healthcare workers interviewed were not aware of literacy being an issue in Ireland and were not aware of their local literacy provider.
Approx 20 per cent of Irish people do not fully understood information and instructions that appeared on medication packaging." Irish Research in health literacy In 2007 the first national health literacy questionnaire was undertaken on behalf of Merck Sharp & Dohme Ireland (Human Health) Limited. Members of the general public were questioned about their interactions with medical practitioners and their understanding of medical terminology. The following are some of the key findings from the research:• 20 per cent of Irish people, do not deem themselves to be fully confident when dealing with medical professionals • Nearly 50 per cent of those surveyed stated that if they did not understand something a healthcare professional said to them they would only sometimes ask for clarification • Approx 20 per cent of Irish people do not fully understood information and instructions that appeared on medication • Nearly 67 per cent of those surveyed admitted to having difficulty understanding signs and directions in Irish hospitals at least some of the time, with one in five stating difficulty most of the time • 60 per cent of participants were unable to correctly define the • 20 per cent were not able to correctly identify which part of October 09 THE CONSULTANT 53 consultant.indd 53 29/09/2009 15:40:41 FEATURE Health Literacy NALA also recommends the use of ‘Ask Me 3' and ‘Teach Back' initiative to meet with healthcare professionals, politicians and systems. ‘Ask Me 3' encourages patients to ask three questions of the Minister for Health, Mary Harney. Dr Rudd explained their healthcare provider: how health literacy has had a positive effect on public health Life with epilepsy can be much more than just a gap bet ween seizures* • What is the main problem? in other countries. Rudd is a Senior Lecturer on Society, • What do I need to do? Human Development and Health at the Harvard School of Public Health and she has been involved in the development • Why is it important for me to do this? of health policies for the US Office of Disease Prevention and In the ‘Teach Back' method, the healthcare provider asks the Health Promotion, the NIH Oral Health Division, and the patient to repeat instructions to ensure that the message has National Institutes of Sciences. Commenting on Ireland she been relayed accurately. Health workers are advised to place the noted that there seemed to be a general interest in the area but responsibility on themselves to make sure they are understood a literacy champion has yet to emerge – and the topic needs a e.g. "I want to be sure I explained everything properly because champion. According to Dr Rudd the US Surgeon-General was this can be confusing. Can you tell me what changes we decided a champion of this in the US – you need policy people to step to make and how you will take your medication now?" up and say this is important and you need professional societies In 2008 NALA and MSD organised the first health to incorporate these presentations, to encourage research and to literacy awards, the Crystal Clear Awards, to encourage put in requirements both for education in terms of qualifying healthcare professionals and organisations to consider how they degrees and also for continuing education for practitioners. Dr communicate health matters to the public by acknowledging best Rudd highlighted the 2007 US Joint Commission White Paper practice in this area. Efforts such as this develop an awareness on Health Literacy which stated, "Failure to provide patients with of health literacy amongst health practitioners and can help to information about their care in ways that they can understand, will develop communication standards. continue to undermine other efforts to improve patient safety." health literacy in the US For more information on this subject please contact Jennifer In February of this year, Dr Rima Rudd was invited to Ireland Lynch, NALA Project Co-ordinator at [email protected] or visit
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asthenia, fatigue, fall, skin laceration. Adverse reactions associated with PR 54 THE CONSULTANT October 09 consultant.indd 54 29/09/2009 15:40:44

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