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04 THE BOOST STORY
08 MEET THE BIG WIGS
09 PRODUCT DEVELOPMENT
24 BOOST INTERNATIONAL
10 SOME OF OUR AMAZING
27 STORE DESIGN & DEVELOPMENT
29 LOVING THE ENVIRONMENT
11 IT'S WHAT'S INSIDE
32 QUICK QUESTIONS
14 BOOST GUARANTEE
Thanks for your interest in Boost Juice!
This kit is designed to help you get an A+.
We believe in making being healthier and getting good
grades as easy as possible… So whether you are
studying Business, Marketing or want to know
some trade secrets, we hope you will find
what you need right here.
A BOOST IS BORN!
added nutritional benefits. Janine has experienced every facet of the company, from painting the floor in the first store in
In 2000, Janine Allis saw a gap in
Adelaide and working in the store, to negotiating the purchase
the Australian market for a healthy
of another juice bar chain in 2004 and taking the brand around
fast food alternative. As a consumer
the world. This has allowed her to fully understand and develop
she had always struggled to find
all aspects of a growing business. Boost would not be Boost
anything healthy to eat and drink
however, without her phenomenal team that has achieved
whist she was out.
amazing results to help the brand grow to the amazing
With no business experience, only
international brand that it is today!
a passion to do retailing differently, She developed a business plan and
INNOVATIVE RETAIL CONCEPT
raised $250,000 through friends.
While the juice bar concept was relatively new for Australia,
Janine consulted with nutritionists
the way in which Boost presented the concept was also new
and naturopaths to create a menu
for retail in general. Boost was never simply about the healthy
of healthy juices and smoothies
and great tasting juice or smoothie – the brand is based on
that were free of preservatives,
the entire Boost experience which takes place every time a
artificial flavours and colours.
customer enters a store. This experience is a combination of a
She is passionate about creating
great tasting product, served by positive and energetic people
products that are as healthy as
who greet you with a smile and are polite enough to call you
possible, and continues to research
by your first name; in a bright and colourful store environment
new ways to make the products
with fun music to match. This point of difference is further
better and better. Her range of TD4
enforced through the brand's unique tactical campaigns, the
low fat frozen yoghurts used in the
customer relations strategy whereby every customer email is
smoothies, contain live cultures
responded to personally within 24 hours, and the VIBE Club
like streptococcus thermophillis
loyalty program which rewards loyal customers and has
and lactobacillus delbruekil for
helped our customers have fun.
THE WELLNESS CATEGORY
THE GROWTH OF
OFFERS AN ALTERNATIVE TO
BOOST JUICE BARS
With the success of Boost in Australia, Boost
In an age where childhood obesity is said to be at
decided to start spreading its wings internationally
epidemic proportions, Boost found a niche market
in 2004. Since then, Boost Juice Bars have been
of offering a healthy alternative to other fast
opened in the UK, Republic of Ireland, Thailand,
food options, which is encompassed in a brand
Indonesia, South Africa, India, Chile, Estonia,
perceived to be ‘cool' by young consumers. This
Singapore, Malaysia, Germany, Macau, China,
niche has been called the ‘wellness category' and
Russia, Republic of Korea, Lithuania, Kuwait
is one of the fastest growing retail categories in
United Arab Emirates and Hong Kong. Boost Juice
the world, with companies in the category seeing
is now operating in more countries than any other
massive growth. Boost was no exception, with
juice bar in the world. Boost Juice is an amazing
a growth platform of an average of 30 stores a
retail phenomenon with a growth platform on
year for 4 years and group turnover exceeding
average of, 2 countries and 30 stores a year for the
AUD$158,000,000 last financial year and from
last 4 years.
inception a turnover of approximately 1.2 billion dollars.
"WITH OVER 350 STORES OPERATING
This attracted a buzz in Australian media because the brand was providing a new experience and
THROUGHOUT AUSTRALIA AND
opportunities on so many different levels. There
AROUND THE WORLD, BOOST IS THE
was a lot of focus on Janine, who was achieving
LARGEST AND FASTEST GROWING
this amazing success with the business while
JUICE & SMOOTHIE FRANCHISE IN
being a wife and mother to three young boys. And the more buzz that the business attracted the
THE SOUTHERN HEMISPHERE."
more growth and success the franchise stores attracted.
Boost is considered a global brand which has been built on a strong marketing and operations foundation. This has enabled the Boost brand to achieve an extraordinary 94% awareness within the first five years and has set Boost apart from competitors and copycats time and time again. From our unique culture and marketing philosophy, our International Franchise Partners come from diverse backgrounds and industries. They all hold the passionate ‘love life' attitude that's helping us grow Boost Juice into one of the Worlds' most loved brands.
SALSAS FRESH MEX
Every business has to grow and we knew in the Australian market that we needed more than one brand.
We looked for a business and category that was growing and fit with our values and quality. Salsas
Fresh Mex was a perfect fit. At Salsas, you may get your food quickly, but we take a lot of time behind
the scenes to prepare your food.
The team starts early every morning – chopping fresh vegetables and coriander, cooking rice & corn chips to perfection, mashing ripe avocados and taste testing the fresh guac. We're all about creating wholesome, fresh food; – without taking any short cuts. For that reason, your meal is only made when you order it; – even our irresistible Mexicrinkles. Our signature mouth-watering recipes delight the senses and are full of authentic Mexican flavours that will keep you coming back for more. For more information visit www.salsas.com.au. Salsas is high quality, great tasting Mexican food. In 2007 we purchased the business, which at the time had 9 stores. We now have over 50 stores in Australia.
Inspired by the much loved neighbourhood chicken shop, Hatch takes chicken shop classics, such as
spit roasted free range chicken, fresh gourmet salads and combines these with an impressive range of
chicken burgers, wraps and dishes. At Hatch we see chicken differently and want to share the love for
the humble bird with everyone. Modelled on an old barn with a relaxed and cool vibe, Hatch dishes up a
surprising dining experience.
CIBO Espresso began in 2000 but the desire to provide a ‘simply Italian' experience for customers was
born years earlier when the four founding partners, Roberto Cardone, Salvatore Pepe, Angelo Inglese
and Claudio Ferraro first combined their skills to open CIBO Ristorante in Adelaide in 1996.
The restaurant quickly became a dining landmark in Adelaide, renowned for its high quality, traditional Italian menu, including cakes, pastries, gelato, pizza, wood oven bread made on the premises and outstanding coffee. Espresso Bar culture was still in its infancy in Australia, but convinced that people were ready for a real Italian coffee bar, they opened their first CIBO Espresso in Rundle Street, in the heart of Adelaide. Here they offered artisan made, Italian products in a modern bar environment – an echo of the many coffee bars which line the winding streets and piazzas of Rome. Coffee lovers were quick to catch on to the premium Arabica CIBO Espresso blend that poured from the espresso machine day and night. Before long, more CIBO Espresso bars had opened in key locations all over the city and a pasticceria was working through the night to supply the panini, sfogliatelle, cannoli and other treats fresh each morning. Since our humble beginnings, CIBO Espresso has expanded to 27 outlets with 23 in Adelaide, two in Western Australia, one in Victoria and one in Brisbane. Everything is made exclusively for our CIBO Espresso bars and has been made in our CIBO Espresso kitchen where we make all our pastry, bread, food, gelati and coffee. Our kitchen, led by Salvatore and Claudio, is dedicated to continually innovating and developing products in preparation for CIBO Espresso's summer and winter menu.
If you want to know
more about Janine,
you can pick up a copy
of her book at any
ABOUt Boost store, or follow
SHE HAS PROVIDED INSPIRATION FOR AUSTRALIAN BUSINESS COMMUNITY, BY PROVING THAT YOU CAN JUGGLE A SUCCESSFUL CAREER WITH MOTHERHOOD. AS THE FOUNDER OF BOOST JUICE, SHE HAS LED THE COMPANY TO ACHIEVE MANY AWARDS AND ACCOLADES', INCLUDING THE AMEX FRANCHISOR OF THE YEAR, AND IN 2004 JANINE WAS ALSO AWARDED THE TELSTRA BUSINESS WOMAN OF THE YEAR, JUST TO NAME A FEW.
She has previously worked as a publicist in the arts
place. Her vision was to do retailing differently,
and entertainment industries, a cinema manager in
delivering a unique customer experience based
Australia and Singapore, an advertising executive
on the "love life" philosophy of Boost. Janine's
and as a head stewardess on David Bowie's yacht.
leadership style is natural, warm, giving and
Being a working mother of three sons and a
inspiring, with people extremely motivated by
daughter, she is an advocate for healthy eating and
her to achieve amazing results. Janine describes
living. With a hectic urban lifestyle in Melbourne,
herself as having a very ‘hands on' approach
Janine understands firsthand the demands life can
towards the running of Boost Juice.
put on an individual.
One of her greatest strengths is her ability to see
Janine's desire to own her own business led her
her faults and ensure that the people around her
to look at the retail market and review what the
compliment each other to guarantee that the Boost
market was lacking as a consumer. Janine, and
leadership team is strong and built for success. "At
her husband Jeff, trialled a number of businesses
the end of the day we have to try to keep life and
including publicising and touring comedians, but
business simple", she says "…and enjoy the journey
nothing truly got the business juices flowing. That
as much as the results".
was until they noticed there was a lack of truly
Never one to rest on her laurels, or kiwifruits,
healthy fast food in the market place. Janine
Janine Allis continues to make Boost a global
did extensive research worldwide and started to
phenomennon and grow Salsa's, CIBO espresso
develop a business concept that was different to
anything else that was in the Australian market
*THE IMPORTANT PEOPLE
Janine Allis is the founder of
Jeff enjoyed a long and
Scott started on his Boost
Boost Juice Bars and the brand
successful career as Head of
journey in June 2008 as the
is a reflection of her enthusiasm Programming for Austereo Radio leader of Boost company and energetic personality,
Network, hiring and working with stores and in just a few short
crystallized in the love life
talent like Hamish and Andy,
months, landed himself in
Denton, Eddie McGuire and Kyle
the General Manger position.
Sandilands. Jeff moved full time Scott is the gatekeeper to the into Boost 9 years ago and as
Boost company culture and
Janine focused on international
was appointed the role of CEO
growth, he took over as CEO and
in 2012 and now looks after
built the company into the multi
300+ of our Australian and
brand platform that is today,
International stores, with even
more stores and countries on
Jeff now sits as Executive
the way! Prior to joining Boost,
Chairman in the company.
Scott had a successful career in both hospitality and franchising leaving a CEO role behind him to come and lead the Boost brand. Scott has always had a passion for juice and smoothies, in the past he even owned his own juice bar in Melbourne!
Ever wondered who comes up with our delicious
We are always on the ‘health train' and looking for
tasting smoothie combinations? Product
new and exciting flavours to create new drinks for
development is a very exciting part of Boost Juice. you to love us! We love to play around with our in-It is where our imagination flies. Putting together
house blenders and all sorts of fruit, and although
different types of fruits, vegetables, yoghurt,
not all the combinations work we definitely have
sorbet and many other things to make it taste not
fun until we get an AMAZING smoothie that's
just delicious but healthy, can be a challenge.
nutritious and delicious!
Every product is reviewed for its nutritional
qualities and we have a large variety
for all peoples needs and diet.
SOMe OF OUR AMAZInG
OUR INGREDIENTS ARE SIMPLE AND NATURAL!
Apples contain vitamin C as well as a host of other antioxidant
Coconut water is the clear liquid inside young coconuts. It is
compounds. It also contains fibre to keep things moving
popular for its potassium, magnesium and sodium content
downstairs. It has also been claimed that it can help with heart
which makes this a low calorie but sweet refreshing drink.
disease, weight loss. No wonder they say an apple a day keeps
• A coconut is the largest know seed in the world.
the doctor away.
• Falling coconuts kill 150 people every year which is 10 times
• Apples are actually a member of the rose family.
the number of people killed by sharks. Our point - no siestas
• Smurfs are 3 apples high.
under coconut trees!
We all know banana for its high content of potassium. Our
Apart from its delicious sweetness honey is a great source of
bones need potassium because it helps to reduce calcium
excretion, which is how bananas help to reduce the risk of
• Honey is one of the oldest foods in existence. It was found in
developing osteoporosis and help to keep bones strong the
the tomb of King Tut and was still edible since honey never
older we get.
• If monkeys eat too many un-ripe bananas their tongues
and eyes will turn green.
Kale is part of the cabbage family and this wonderful vegetable
• In 2001, there were more than 300 banana-related
is a good source of all three antioxidants: beta-carotene
accidents in Britain, most involving people slipping
and vitamins C and E. It is also rich in naturally occurring
glucosinolates, which help in the fight against free radicals.
• Kale, sometimes spelt as Kayle or abbreviated from Kale, is a
There are several powerful antioxidants that appear in berries,
Gaelic unisex given name, although it is more commonly given
including anthocyanins, quercetin, and vitamin C. Anthocyanins
to males. It is derived from Gaelic, Hebrew and Germanic
give berries their vibrant colour. Anthocyanins work together
languages and it is used largely in English and Hawaiian
with quercetin to help slow age-related memory-loss.
• The USA is so crazy about blueberries, July is national
Mango contains large amount of pectin, a soluble dietary fibre
• Strawberries are only fruit to have their seeds on the outside.
that efficiently lowers the blood cholesterol levels and also
• Speaking of seeds, on every strawberry there's an average of
helps prevent some cancers.
• Its cousins are cashew, pistachio nut, poison oak and poison
ivy. We wonder what their family reunion would be like!
EVER WONDERED WHAT THE DIFFERENCE IS
• More mangoes are sold on earth than any other
BETWEEN COCONUT MILK AND COCONUT WATER?
fruit. Any other fruit. Think about it!
COCONUT WATER IS THE CLEAR LIQUID INSIDE
YOUNG COCONUTS, USUALLY ABOUT 5-6 MONTHS
Our muesli contains dried fruit which adds natural sweetness
OLD. COCONUT MILK IS THE LIQUID THAT COMES
to the drink. It contains wholegrain cereal with a delicious blend of grains, fruit & seeds. Wholegrain means you are getting all 3
FROM THE GRATED WHITE MEAT OF A BROWN
parts of the grain in the same proportions as they are naturally
COCONUT WHICH ARE ABOUT 8-9 MONTHS OLD.
found. Wholegrain retains the natural vitamins and minerals
that are often removed from refined grains. It also adds great
texture and taste to the drink.
Milk The major player in milk is calcium - essential for maintaining
total body well being. Your body needs it every day, not just
Pineapples are a very good source of vitamin C and also a
to keep your bones and teeth strong, but to also assist your
useful source of potassium.
muscles and nerves in working properly! Milk also provides a
• During the 16th and 17th centuries, the pineapple symbolised
complete source of protein (both whey and casein) for growth
‘Welcome'. Women crocheted pineapples doilies, made
and development, and a natural source of carbohydrate for
pineapple bedspreads and pineapple door knockers.
• Cows have an acute sense of smell - they can smell
Protein supports, repairs and nourishes a healthy immune
something up to 6 miles away!
system helping you to regulate blood sugar. Protein is the
• Milk is better than water for cooling your mouth after eating
building block that support muscles, hair, skin and nails.
spicy food. Milk products contain casein, a protein that
cleanses burning taste buds.
Boost's Protein Smoothies are great for both pre-workout
and recovery with relevant levels of protein.
it'S WHAt'S iNSidE
Here at Boost, we are on a mission to make being
At Boost we don't believe you should have to eat
healthier easier. Look around us, we are a nation
food that tastes like cardboard. We aim to make
that is gaining weight, and yet there are more and
nutritious – delicious! And like Dr John Tickell's
more gyms, different diets and health concerns
Theory of LOW HUMAN INTERVENTION….Boost
than ever before. So you may have heard the
offer ‘nutritious and delicious', ‘smoothies and
theories lately that we are consuming too much
juices' simply by getting fresh and frozen fruit
sugar. And that sugar, which is a carbohydrate, is
or vegetables into a juicer or blender with other
to blame for growing obesity. If you cut out that
great ingredients like chia seeds, coconut water
sugar you will lose weight.
or yoghurt! No secret ingredients. … just simply
What we believe is that it's not a fair comparison
to compare sugar to sugar or calories to calories
"EVERYBODY REQUIRES DIFFERENT NUTRITION
and it's not even about calories eaten Vs. calories burnt. We believe we need to look at ‘empty
DEPENDING ON WHAT THEY DO IN THEIR LIVES, THEIR
calories' which are easily consumed in place of
AGE AND THEIR EXERCISE OUTPUT. MY 16 YEAR OLD
or in addition to ‘functional foods' which contain
SON WHO WORKS OUT 5 TIMES A WEEK REQUIRES A
nutrients and fuel that the body needs.
HIGHER CALORIE AND HIGH CARBOHYDRATE DIET TO
It's no surprise that there is sugar in Smoothies
SIMPLY KEEP UP WITH HIS LIFESTYLE." JANINE
and Juices and therefore in all of our products because they contain fruit. But if we compare
We also believe that health is about choice, and
a smoothie to a bottle of soft drink, whilst the
we aim to offer choice in our menu because
difference in calories may be similar and even the
not everyone is the same. Everybody requires
grams of sugar similar, the difference is that the
different nutrition depending on what they do in
soft drink will have 0 nutritional benefits to your
their lives, their age and their exercise output.
body and your body will have consumed ‘empty
My 16 year old son who works out 5 times a week
calories'. Whereas the smoothie can provide you
requires a higher calorie and high carbohydrate
with antioxidants, fibre, vitamins and minerals
diet to simply keep up with his lifestyle. A person
and whilst it has sugars, these are natural sugars
who does not exercise and drives to work and is
which your body easily converts into energy. Great
not that interested in moving that much, requires
when you're on the go.
less calories. We also have smoothies and juices for any time of the day and for everybody's 11
personal needs. So for example, if you want a
But don't worry – we are not telling you that you
lower calorie smoothie you can get a ‘lite' version
shouldn't ever have your favourite chocolate bar
or if you want more nutrients and antioxidants we
or even soft drink. We love life and the best way to
recommend trying our Green range.
get the most out of it is to embrace it. We are all
And unlike the fad diets that have come and gone
perfectly imperfect and we all love that sneaky
since 2000 when we opened the first Boost Juice
piece of chocolate…so go for it! Enjoy it! Just
store, this hasn't changed. The only thing that has
know that moderation and balance is essential to
changed is that we have opened more stores, so
keeping you healthy and for making you feel good.
that it's easier for customers to get refreshment
So when choosing what to eat or drink, aim to
on the run, and we have continued to expand on
choose ‘Functional Foods' as opposed to ‘empty
our range of products to suit customer needs and
calories' and ensure balance in your diet and
offer more choice. For example, we added the
lifestyle. And remember at Boost, every product
lean and green range in 2013 and we have just
we make has natural nutrition, making delicious
launched our Red Raw range.
nutritious and healthy easier.
AS WELL AS OUR FABULOUS DRINKS,
In selected stores:
WE ALSO SELL A RANGE OF SNACKS
• Nicked from Nannas
• Sparkling Water• Pump Water
• Choc Protein Balls
• Fruit Salads
• Peanut Butter Balls
• Popcorn – Sea Salt and Slightly Salty,
Boost introduced a new range of bottled juices,
• Boost Bites - Berry and Apricot
frozen yoghurt and healthy snacks readily available at supermarkets.
• Walkabout Mix - Nightcap Ranges
As a health conscious brand we want to be able to offer a treat or drink that not only tastes great but
• Mt Franklin Water
is also good for you!
• H2 Coco Water – Pure
For further information on our supermarket range,
• Boost Chew Bars – Chia and Nutty
click on Retail Range under the ‘Products' section on our website.
• Make fresh and nutritious juices and smoothies that taste great
• Only ever use the very best quality ingredients
• Never use anything artificial or fake
• Always deliver amazingly friendly service
• Be on the lookout for new ways to make being
• Give you reason to smile
Don't love it?
We'll replace it!
"It takes 72 muscles
to frown but only
13 to smile! "
Janine Al is Founder Boost Juice Bars
something so healthy
can taste so good!"
of champions! "
"When life hands
"Be realistic ou a lemon,
yourself with pe
who are going to lif
you higher! "
Since its inception Boost Juice has led the way with a unique
marketing approach which includes above-the line and below-the-line campaigns. The Boost brand to achieve an extraordinary
• Juxtaposed - In everything
94% awareness within just five years has set Boost apart from
we do. We plan and execute
competitors and copycats time and time again. From our unique
campaigns differently to the culture and marketing philosophy, our International Franchise
traditional retail way.
Partners come from diverse backgrounds and industries. They all
• Assimilation - Of ideas with
hold the passionate ‘love life' attitude that's helping us grow Boost
frontline Boosties. Store
Juice into one of the Worlds' most loved brands.
feedback and customer
feedback is constantly
used as part of our creative
process to continue to be
Boost has been successful in building an extensive and well
innovative and enable us to
recognised brand profile over the past 15 years. Methods utilised
always be improving.
include above the line (ATL) advertising such as radio, television
• Make Our Mark - With total
campaigns and social media platforms as well as below the line
ownership of everything
(BTL) methods which include electronic direct mail (EDM's) via our
we do. We take ownership
database, engaging website, a user friendly smart phone app as well
of every promotion or
as public relations customer service and media coverage. Marketing
competition that we run.
the Boost brand is made up of major campaigns, minor campaigns and local area marketing.
BOOST CONDUCTS AT LEAST 12 MAJOR CAMPAIGNS THROUGHOUT
the year on a national level. Each year a national marketing calendar is developed which will include some campaigns that are tried and tested and done every year, such as our famous ‘What's your name game', as well as new and unique promotions. The campaigns are designed to achieve a particular goal, such as increasing brand noise, or increasing store sales. These campaigns are designed to be TTL (Through The Line) which means they aim to combine ATL and BTL platforms in order to engage with customers on a variety of levels. For example they may hear the ad on the radio, and then see it on the posters in store. Here are some of our fave's.
What's Your Name Game
Collectable Kids Cups
This is a campaign that has become a highly
Two times a year we highlight our loveable and
interactive promotion with our customers. We
collectable kids cups tied into a major movie
offer a "Free Boost" to people with a specific name release and/or offer the chance to win a major every week day over a four week period using
prize such as a family holiday. For customers who
attractive POS and fun social media posts. With
purchase any kids cup during the promotional
every Facebook post, Instagram upload or Tweet,
period and swipe their VIBE Club card or scan their
the Boost word spreads like wildfire to anyone who Boost app barcode are automatically entered into knows anyone with the names featured during the the draw to win a family trip for 4 (2 adults & 2 2 weeks of the campaign.
children) to destinations like Hawaii or Disneyland.
It is advertised heavily via radio, social media,
Not only do our younger customers get to collect
YouTube custom-made videos and has proven
all 4 of our limited edition kids cups, they are
highly successful in driving new and existing
able to enter colouring-in competitions attached
customers into stores. This is run during the
to the campaign for the chance to win their own
school holidays to allow more of our customers to
exclusive prizes in relation to the featured film.
take part in the excitement and win themselves a Free Boost for just being themselves.
Image - WYNG Facebook tile 2014
Boost Your Life
In March 2007, Boost gave away our fabulous Little Collins St store! With the help of Fox FM, we
selected 140 finalists from thousands of entries submitted to attend Boost Camp. Over the course of 2
days the teams were put through their paces to whittle the entrants down to the best of the best! Those
remaining towards the end of the competition had to impress in a final interview with Janine. At the
end of the third day, 3 finalists were given a key, and Natalie Brown opened the door to the store…and a
great new future!
Celebrity Smoothies are something that is as the title suggest,
celebrated! Teaming up with some of our favourite Australians from
TV, radio, the music world and the famous kitchens, Boost have had
the opportunity to create their very own Boost recipes just for our
customers! Not only that… With any size Celebrity Smoothie purchased,
Boost donated 50c to each celebrity's nominated charity. It's a fun
and great way of supporting a worthy cause while spoiling your taste
For the first 2 weeks of June 2014 we blended up a brand new drink
named PRO-CHOC Smoothie across Australia! The PRO-CHOC Smoothie
is a balanced, high-protein meal in a cup. The protein combined with
antioxidants and healthy fats promised to fuel customers through the
heaviest workout and delivered! It was also a great breakfast option for
people on the go. In this smoothie was everyone's favourite flavour…
chocolate! A chocolate with benefits is always a win. Cacao is rich
in magnesium and antioxidants that assist with muscle repair and
recovery. It also provides sustained energy to support the endocrine
and immune systems.
During August 2014 the first smoothie in our Premier Range was
launched. The Protein Supreme was promoted for a period of 3 weeks
as a premium smoothie that was designed to be an abundance of
nutrition and contained a delicious blend of our healthiest ingredients.
We loaded this smoothie up with even more protein (32g)! That's not all,
the drink was very well balanced, blending carbohydrates, healthy fats,
fibre and micronutrients on top of the protein to make a delicious sweet
and satisfying smoothie. This drink is nothing short of a very healthy
feast with the best ingredients; so was therefore justifiably being sold
for $9 for the Original size and $8.50 for a Medium.
MINOR CAMPAIGNS ARE USUALLY INITIATED THROUGH BTL TECHNIQUES.
We have our fantastic vibe newsletter that we have competitions in each month, which also gives us
a database to share offers such as ‘buy one get one for $1'. We also have the new Boost app which
includes a mates rates section for us to include coupons for customers to redeem instantly. But every
touch point that we have with our valued customers is considered marketing, so always remember that
customer service is just as important in marketing as any offer or promotion.
The VIBE Club
Boost VIBE Newsletter
The Boost loyalty program, known as the VIBE
Every month we send a newsletter out to all our
(Very Important Boost Enthusiast) Club has well
Australian VIBE Club members so they can keep
over 1 million members Australia wide and is
up with all the latest products, the latest trends
increasing daily. VIBE members are entitled to
in nutrition, the world of fruit and updates from
special monthly offers and giveaways via the VIBE
our fearless founder herself, Janine! The VIBE
email newsletter. Especially important, members
newsletter also encourages our readers to interact
get a free Boost after buying 10 and also get a
with us by entering competitions and seeing if
free Boost on their Birthday! The VIBE database
they made it to the coveted Boostagram page as
has become a vital communication tool to
legend Boosties of the month! It's all about being
Boost's most loyal customers. This is also a great
seen with a Boost in your hand!
marketing tool for Boost to contact local VIBE members with exclusive offers and deals!
The Boost App
Months of development produced a good-looking,
user friendly Boost app that customers can use
on the go to order their favourite smoothie, crush
or juice at the tap of a screen. We are always
looking to stay in line with and ahead of the game
at Boost. With the Boost app we are doing just
Local Area Marketing
that. With the Boost App, our hope is to always
At Boost we have so many fantastic Partners
make our customer's experience in our stores that
(or franchise owners) that we like to encourage
little bit better. Along with easy ordering facilities,
them to do their own marketing initiatives. We
the app allows us to offer exclusive promotions
work with them to make sure that they are doing
through push notifications, snapshots of our
exciting campaigns that engage their local loyal
latest news, instant access to VIBE member
customers and community. This can include
information and points, store locator and much
school fundraising, sponsorship of community
events, association with sports clubs and gyms,
and we love to get Barry Boost out and about. Barry is our lovable big green mascot! Taking Barry out and about is a great way to connect with our younger customers. From shopping centres to street parades, it's never a dull moment with Barry and his friendly Boosties to help hand out freebies and hugs.
One strategy which sets Boost apart from
competitors is its customer relations. The "Boost
Guarantee" asks customers to email Boost if
they are not happy with the service, product, or
experience they have encountered, and every
single email is followed up within 1 business
day. This has created amazing word of mouth
marketing for Boost. This ensures customers have
an opportunity for one-to-one communication
if they want to share their experiences and
feedback, whether positive or negative.
(or as we like to affectionately called them – Famous Suckers!)
o "The app received
s first 3 months"
DIT MAY HAVE OINLY BEGEN 15 YEARS AiGO, BtUT BACK AAnd Yes – we hLave people who spend
WHEN BOOST FIRST OPENED, PEOPLE CARRIED
their whole day on Facebook for a living
CASH AND MOBILE PHONES DID NOT EVEN HAVE
– how cool!
COLOUR DISPLAYS OR THE INTERNET!
IN 2014 WE LAUNCHED OUR
Today, Boost has fully embraced the digital revolution and it has changed how Boost operates. BOOST APP!We now have electronic tills, Pay Wave, Facebook,
The app received over 250,000 downloads in its
Instagram, Digital posters in store and a first of its
first 3 months and has continued to grow and grow.
kind fully integrated Boost app, that allows you to
The app was the first retail app in Australia to be
order your Boost in advance.
fully integrated with the point of sale system in
These new platforms have also changed the
store, meaning that all orders placed went directly
landscape for marketing. Not only can we talk
through to the till while still updating your VIBE
to our customers, but we can more easily hear
from them. We can communicate more efficiently,
Above all of this, the digital space continues to
activate campaign ideas almost instantly, and at
grow and we have so much more to look forward
the same time we are more attentive to consumer
to. The app will give us more and more ways to
trends and needs. Marketing opportunities are
communicate. We are working to be able to put
more accessible, and also more quickly out of date offers directly onto your phone that are relevant to or old news. There is also more content clutter out
where you are or what you like to drink. Who knows
there across the platforms, so whilst there are
what technology or social platform will be next.
more places to speak to our customers, it's harder than before to capture anyone's attention! So we are always challenging ourselves to come up with new, exciting and fun ways to interact.
"Juicy Bit. Boost is a
franchise business, which
means we find the most
Boostie partners possible
to buy and run our stores
"Whilst we will continue to grow in our domestic market, we are
PERFECTING THE FRANCHISING MODEL
BOOST WAS ALWAYS DESIGNED TO BE A FRANCHISE RUN ORGANISATION. JANINE AND
also pursuing our goal to become
HUSBAND JEFF ALLIS, WORKED DILIGENTLY FROM THE OUTSET, BY WORKING WITHIN
‘one of the world's most famous
AND ON THE BUSINESS INFRASTRUCTURE, SO THAT ITS FRANCHISE SYSTEMS WERE
and loved brands', by becoming
SEAMLESS AND DESIGNED ONLY FOR SUCCESS. IT IS THIS SIGNATURE ‘TRIED AND TRUE'
truly global – and with the
TESTING THAT HAS GROWN BOOST JUICE INTO THE GLOBAL, AWARD-WINNING BRAND
volume of international queries
THAT EVERYONE KNOWS AND LOVES!
we receive each day, we are
Boost Juice commenced franchising in 2001 and we have now opened
confident that we will find the perfect partners to make this a
over 350 stores. With our systems, processes and our committed
reality. It is critical for us that we
team, we have an incredibly strong and sustainable base in which to
have a good working relationship.
spring-board in to the world market.
This is a long term arrangement
In 2005 Boost Juice was voted as one of the top three most admired
and you need to have trust
franchisors in Australia. Boost was also awarded the prestigious
and respect both ways for it to succeed," Janine said.
award of American Express Franchisor of the Year in this same year. These awards were won based on a win-win attitude with both the
One of our multi-site partners,
Franchisee and the Franchisor. Boost have adopted this attitude in
Stuart Slater states: "Just
embarking on its major international expansion strategy and with
being part of the brand that is Boost and all the positives that
Master Franchisees already appointed in Indonesia, Chile, Singapore,
come with it, it is just such an
UK, South Africa, India, Malaysia, Estonia and Thailand, the search
unbelievable opportunity for any
is now well underway to secure the right Partners to continue the
partner to be part of this highly
brand's high growth and high profit success story in new markets, all
"I looked at all the franchise
Boost Juice has implemented an incredibly robust franchise
systems out there and no one came close to Boost for my
application process to ensure that we attract and retain the best
franchising and long-term
franchise partners to join our network. Each applicant must
business needs. You have a hot
successfully complete a number of interviews and assessments
brand, sensational marketing,
in order to be granted a Boost Juice franchise. In particular, we are
the best looking retail stores
looking for like-minded, passionate and business-focused people
in Australia and a highly
who are willing to work within the boundaries of our systems and
professional support team. My
processes and learn Boost Juice best practice.
only regret is not becoming a Boost partner sooner!"
In 2013, we were incredibly proud to report that over 40% of our existing franchise partner network have reinvested in our brand and
now own more than one Boost Juice business. In our opinion, there
FRANCHISEE, BOOST JUICE
is no better testament to the strength of our franchise network than
BURWOOD, BONDI 1 & 2
having our valued partners reinvesting in our business.
For more information go to boostjuice.com/franchising
OPERATIONS IS A KEY ELEMENT TO ENSURING THE SMOOTH RUNNING
AND CONSISTENCY ACROSS ALL STORES AROUND THE WORLD.
Boost operations team work closely with the stores and franchise owners, with marketing, suppliers, customer service, product development and even store design. Every detail is considered and managed with utmost attention to ensure that we offer a great product and customer experience. Quality assurance testing and mystery shoppers are a great initiative that our operations team run to ensure every element is covered.
Our International Franchise Partners come from diverse backgrounds and industries and have varied personal interests and professional experiences.
It is our mission to align
With over 350 stores [and counting], operating throughout Australia
with Franchise Partners
and around the world, Boost is the largest and fastest growing
who are passionate, like-
juice & smoothie chain in the Southern Hemisphere and one of
minded people who ‘love
Australia's fastest growing franchise networks (BRW Magazine).
life' and want to join us
Whilst we will continue to grow in our domestic market, we are
on this incredible journey
also pursuing our goal to become one of the world's most famous
to grow Boost Juice into a
and loved brands – and with the volume of international queries
we receive each day, we are confident that we have substantial support in achieving this aim!
We have appointed Master Franchisees who are currently juicing in the UK, Republic of Ireland, Thailand, Indonesia, South Africa, India, Chile, Estonia, Singapore, Malaysia. We are very excited about the phenomenal opportunity to establish our high growth and high profit business all over the world.
We believe that the rapid rate of growth experienced to date, will continue with new sites and regions scheduled to open soon.
Boost's international strategy and marketing recognises that consumers around the world have different values, tastes, customs, purchasing powers and media habits while also understanding the importance of global brand consistency.
We ensure that our messages are just as persuasive in foreign markets as they are at home. At
promotional activity will be
wherever you buy them, it is
Boost we work with our partners localised for language and
wholly undifferentiated and not
as the experts in their regions.
cultural differences, whilst
unique in any way. This leaves
Their expertise combined with
remaining true to our identity.
the obvious opportunity for
our Boost knowledge allows
someone to design a tailor-made
us to decide how far to adapt,
Boost is not just about the
product that meets the needs of
or localise our marketing mix
health and great tasting juice or
local segments. Local markets
for each individual market.
smoothie - the brand is based
have local needs and tastes.
This can be difficult, however
on the entire Boost Experience
we recognise this as a crucial
which takes place every time a
We have a core range of our
element of our strategy when
customer enters a store. This
most famous drinks on offer all
launching in foreign markets.
experience is a combination of a
around the world , then look to
fantastic product, served by
customise drinks to suit each
It is imperative that the original
positive and energetic people
individual market. We have
integrity of the brand values
who greet you with a smile and
easily adapted our range to
and messages are maintained,
are polite enough to call you by
include Rooibos (South Africa),
however we appreciate the
your first name, in a bright and
Dragon Fruit (China), Aloe Vera
vehicle opportunities and
colourful store environment with (Lithuania) & Chirmoya (Chile)
limitations, must be identified
fun music to match.
and many more fun flavours
and addressed in the context of
around the globe!
International uniformity has its own advantages, as people
Boost International held 115
The core of the Boost brand
travel the world they can be
stores at the end of September
remains around health, fun and
assured that wherever they go,
2014 and has projected another
‘love for life', needs to remain
the product that they buy from
50 stores for the financial
pure, focused and as simple as
Boost, will be the same great
year 2014-2015, the interest
possible. However, the tagline
product they know & love.
continues from new territories
or associated messages and
and is not showing any signs of
However if the only products
we offered are the same
AN EFFICIENTLY RUN HUMAN RESOURCES DEPARTMENT CAN PROVIDE
YOUR ORGANISATION WITH STRUCTURE AND THE ABILITY TO MEET
BUSINESS NEEDS THROUGH MANAGING YOUR COMPANY'S MOST
VALUABLE RESOURCES - ITS EMPLOYEES.
Retail jobs are a demanding and ever-changing
AS A HR TEAM, WE LOOK AFTER A
environment. It is important for our customers
NUMBER OF KEY TASKS:
to receive the best service and a great product
• Recruitment – we assist our stores and support
each and every time, as such this fast paced
centre, to identify and bring in the best people
environment requires our HR team to be on their
for our business.
toes and ready for anything. For HR, the retail environment can present a landscape akin to a
• Payroll – is not just ensuring that our team are
minefield; knowing how to guide your employees
paid on time, but its ensuring that we are paying
safely through can dramatically enhance the
in line with the correct award.
• Organisational Development – is the practice of
changing people and the organisation for growth.
• Performance Management – is a process of
improvement, learning and development in order to achieve the overall business strategy.
• Policies & Procedures – establish a framework
and set standards that guide how we should conduct ourselves as employees.
• Industrial Relations/Employee Relations –
concerned with strengthening the employer-employee relationship through measuring job satisfaction, employee engagement and resolving workplace conflict.
We understand that the most important reason we get more and
more customers every day is because we have a great product,
We design with intention.
made each and every time with the freshest and highest quality
Being aware of the needs
ingredients available. We also know that our future success
and wishes of our valued
depends very much on our ability to continue to build a great brand and bond with our customers.
customers help determine
our store plans down to the
So everything about Boost is designed to make a strong and lasting
last fixture. Our aim is to
brand impression. Stores are designed so they have more than
help people feel good by
just a physical presence, they need to dominate the space they occupy and this is achieved through a high quality store fit-out, the
giving them an amazing,
latest in lighting, new & innovative fixtures and fittings, bright, bold
bright, funky shop. It is also
seductive menu boards and of course the famous Boost graphics.
imperative to us to create a
safe, modern and enjoyable
All stores are designed to maximise space to create a productive & comfortable work environment for our staff. Every fit-out is a
challenge as no two stores are the same. We endeavour to make each design unique in appearance, yet the systems and flow within the store are carried through every single fit-out. Despite the difference physically, the Boost brand stands out above all making each store instantly recognisable to our customers.
Our incredible team members are passionate about giving our customers a great shopping experience and along with the row of busy blenders at the front of the shop, they are the focal point of a vibrant, theatrical celebration - the making and mixing of a great smoothie! So not only is Boost providing customers with an amazing product through the design, shop fit and the fantastic staff - Boost is creating an experience!
LOViNG tHe ENVIROnMEnt.
Here at Boost we're not only committed to healthy
people, we're also into a healthy environment! We researched the best possible product that has So we converted all of our stores to this new the minimum negative impact on the environment
product. We are continuously looking for new ways
and surprise, surprise, polystyrene came out the
of putting the lightest foot print on the earth and
best due to how it was produced and how it did not Janine has committed to plant over 10,000 trees breakdown and leak poison into the environment.
per year. To date she has planted over 100,000
We review this annually and with new products
always coming available using better techniques
We know however that the best thing we can do is
we found the paper cups.
to keep rubbish to a minimum. That's why we have
our Boost Enviro Cups available in every store, and
THE BENEFITS OF THESE CUPS INCLUDE:
to encourage you to purchase these we offer you
• The cups are manufactured using a
$1 OFF your Boost every time you bring it in for a
renewable and sustainable resource
• Printed using non-toxic, food-safe
Boost is committed to ongoing improvement and we will continue to review what we serve your
inks, which are not harmful to the
Boost in to make sure that we are using the best
product available for packaging.
• More than 98% of the paper
component is biodegradable
nchise Council Of Aus ARD
tralia's Multi Unit Franchisees of the Year
Finalist NRA Young Retailer of the Year
Winner Retailer of the Year- CEO Magazine- Scott Meneilly
Winner I Love Food Award
Finalist BRW Fast 100
Franchise Council of Australia International Franchise Award
National Retailers Association Awards
- Training/HR Initiative Award
- Westfield Best Food Retailer Finalist (Boost Franchise)
- Individual Achievement Award (Boost Franchise)
National Retailers Association Awards – Bank of Queensland Franchise Award
National Retailers Association Awards – Supreme Rewards for Best Retailer
Government of Victoria Export Awards – Commendation
Finalist National Retailers Association Best Franchise
Dolly Magazine Favourite Youth 5 Minute Feed
Price Waterhouse Coopers Franchisor of the Year Award – Victoria
Price Waterhouse Coopers Woman of the Year in Franchising – Victoria
Price Waterhouse Coopers Franchisor of the Year – Finalist
Price Waterhouse Coopers Woman in Franchising – Finalist
AMEX Franchisor of the Year
Finalist International Woman's Verve Cliquot Award
BRW Fastest Growing Franchisee
Westpac Group Business Owner Award National Winner
Westpac Group Business Owner Award – Victorian Winner
Telstra Australian Business Woman of the Year (Janine Allis)
Telstra Victorian Business Woman of the Year (Janine Allis)
My Business Readers Choice Award
Lend Lease Finalist of the Retailer of the Year Award
qUOtES "Boost Juice Bars
boast healthy product
and juicy profit "
"Boost is an appropriate name considering the aincl"The success of Boo
staggering growth this company has achieved.
o several oth
Boost Juice is doubling its revenue every three
months, and now Janine's company is opening
a new store every week "
ing from day one
"Janine Alis has
turned a taste for
smoothies and search
for a health fo
"Janine Alis is the leader
of the pack of entrepreneurs
concept into one of
eager to squeeze big profits
the surprise r
out of Australia's growing love
affair with juice on the go "
ss stories of
10 " We don't a
BRW (BUSINESS REVIE "
"Boost Juice blend
"It's a huge growth sector worldwide. Anything to do
with improvements to one's health, whether it be through
exercise or eating or mind discipline, has enormous
awareness worldwide. Businesses in those areas are
experiencing a lot more customer demand " 31
AUSTRALIAN FINANCIAL REVIEW
WHICH INDUSTRY DO YOU SEE YOURSELF
At Boost we refuse to use anything artificial in our
The wellness category. Boost Juice is a healthy
smoothies & juices. Our smoothies are all at least
alternative to fast food. The wellness category
98% fat free. Even though we have minimised the
is currently the fastest growing industry in the
fat content we have not reduced the nutritional
western world. Obesity has now reached the height
value and the goodness in our smoothies!
that millions of government dollars are going in to
We have worked for years on the TD4 yoghurt
combat this problem. We are also in the ‘love life'
formula to make sure that the smoothies taste great
industry, where you come to a Boost and leave with
and contain good bacteria. The supplements are
formulated specifically for Boost Juice. For more information on all of the Boost products please see
WHO DO YOU SEE AS YOUR COMPETITORS?
the menu section on our website at boostjuice.com.
Primarily other juice bars. There are very few juice
bars that are our competitors, but everyday we need FEEDBACK
to give our customers a reason to choose Boost!
One of our competitive advantages is that we are absolutely about learning from our customers,
HOW DO YOU DIFFERENTIATE YOUR PRODUCT listening to them and hearing about their
TO THAT OF YOUR COMPETITORS?
experiences, so we can continue to develop ways
of improving. Our Boost Guarantee is on the wall of
Boost Juice prides itself on a brand and culture that
every single store, and we encourage customers
has been built upon positive attitudes. Janine Allis,
to contact us if they have any feedback. Their
Boost founder and CEO, believes that, ‘Once you've
feedback is then forwarded onto the relevant team
put the right people in place, everything is easy'.
member within the Boost Support network to
Accordingly, Boost carefully screens employees
ensure appropriate action or follow up is taken.
and potential franchisees for personalities that suit the Boost Juice culture. The Boost Juice vision has
WHO WOULD YOU CONSIDER THE TARGET
been built upon the customer experience, which is a
great product served by friendly, efficient people in
The target demographic is 15 to 35 years old, with
a positive and energetic environment.
our core target market aimed at the 25 year old
female who loves life and is looking for a healthy alternative. Although our current customer base
Our training and culture have really put us above the ranges in age from 4 years old to 80+ years
pack in this area. People can copy our colours, but
– health knows no barriers!
not the experience!
We've sampled a lot of smoothies to keep
us sharp, so we could provide you with as
much juicy information as we can about
Boost in this study kit, and on our website.
We can't actually answer your assignment questions
for you, but we know that this kit will help you
formulate your own fabulous responses!
We hope you found what you wanted.
All the best from the team at Boost!
This information is the property of Boost Juice Pty Ltd 2015
We hope you get an A+
CMP Pharma, Inc. elderly patients believed to develop parkinsonism neurologic fi ndings including muscle rigidity, AMANTADINE HYDROCHLORIDE In six healthy volunteers, the ratio of amantadine in association with cerebral arteriosclerosis. In involuntary movements, altered consciousness; ORAL SOLUTION, USP renal clearance to apparent oral plasma clearance
prepared in collaboration with the WHO Collaborating Centre for International Drug Monitoring, The aim of the Newsletter is to disseminate information on the safety and efficacy of pharmaceutical products, The WHO Pharmaceuticals Newsletter provides you with the latest information on the safety of medicines and based on communications received