Design march media kit
Iceland's annual DesignMarch
takes place on 27-30.3.2014. Organized for the
design festival sixth time, it will transform the most Northerly capital in
the world into one big venue for design.
From fashion to furniture, architecture to food design, the festival showcases the best of the local design scene alongside an increasing number of collaborations with international visitors.
opens with a day of DesignTalks
tional keynote speakers and DesignMatch, a "speed-dating
event" for buyers and designers.
Festival director Greipur Gislason
– DesignMarch offers a unique chance to see what is going
on and meet all the local designers – plus a handful of the
most interesting international names.
– DesignMarch is held annually in spring, when the long
arctic winter draws to an end and the days become longer
than the nights. What better a time for a design festival for
a young, emerging design scene?
This year's festival identity combines the Victorian toy
thaumatrope and vintage electronics to portray the interac-tions that lie in the heart of DesignMarch.
The 2014 DesignMarch festival identity is designed by
experience designer Friðrik Steinn Friðriksson
designer Laufey Jónsdóttir.
The identity features a graphics, photographs and video that explore the power and interaction in design and the festival itself: The interaction between disciplines, the dialogue between the creator and the viewer.
- To us, these dialogues are the most important part of DesignMarch. The festival brings together the designers showing their new works, and the general public that comes to see it; the designers and producers meeting at the DesignMatch. The identity playfully portrays the way some-thing magical happens when people come together.
The graphic plays with the interaction and integration of colors and forms. The designers used the letters of the word ‘DesignMarch' as raw material to create a series of flower patterns.
– The flower in blossom represents DesignMarch as the embodiment of spring, new beginnings, the start to a new Icelandic design year, the designers say.
They then created thaumatropes, Victorian toys that creates the illusion that two pictures merge into one and seeing layers that converge to blend together.
Friðriksson and Jónsdóttir connected the thaumatropes to vintage electronics – cassette players dvd players, whisks and reel-to-reel tape recorders to contrast the patterns with a symbol of industry and cityscape.
The team worked across disciplinary borders.
– The projects with very open scope and unexpected outcomes are the ones we enjoy the most, Jónsdóttir and Friðriksson. Product designer Friðrik Steinn Friðriksson recently finished his MFA in experience design at Konstfack, Sweden. Laufey Jónsdóttir is a fashion designer and illustrator based in Reykjavik. Friðrik Steinn and Laufey have known each other since they were 12 years old.
Identity (concept, art direction and design)
Friðrik Steinn Friðriksson (fridriksteinn.is)
Laufey Jónsdóttir (laufeyj.com)
Graphic design adviser
Arnar Freyr Guðmundsson (arnarfreyr.net)
Photography, cinematography and editing
Jón Ingiberg Jónsteinsson ( joningiberg.com)
Monday – Wednesday
Arrivals and openingsBe sure to arrive in Reykjavik on Wednesday at the latest –
each year, the festival starts a little earlier, with first open-ings on Monday and Tuesday evenings. Check in to your hotel, take a stroll around town, taste skyr and dip in a thermal pool; then slip into your party dress and drop in to all the unofficial opening parties. See you there!
DesignTalks & Official opening
DesignMarch opens with a day of lectures, featuring the
foremost local design thinkers alongside internationally
renowned names. Previous speakers have included Inge
Druckrey, Juliet Kinchin (MoMA), Eley Kishimoto, Winy
Maas, Ilkka Suppanen, Siggi Eggertsson, Bjarke Ingels and
Paul Bennett. Official Opening of the Festival follows the
day's inspirations, time to raise a glass to design!
Held annually at the Nordic House, "Speed-dating" for
design professionals, DesignMatch brings Icelandic design-
ers and Scandinavian producers and retailers around the
By Saturday, all exhibitions, pop-up-markets and other
events have opened, and the citizens of Reykjavik join in the
festival – with approximately 100 events oacross town, on
Saturday the city turns into a huge venue for design. There
is something going on everywhere, so just dive in and enjoy!
In the evening, Iceland Design Centre hosts the final party,
an event not to be missed.
Day off & Departures
Sunday is for winding down, relaxing, sleeping in and
breathing the clean Atlantic
air. With many of the exhibitions and events still on, take a
leisurely walk downtown to cover the things you missed on
the days before. Sunday is also perfect for trips to the
otherworldly Icelandic landscapes on Reykjavik's doorstep.
Are you in the mood for a chill-out soak at the Blue Lagoon,
geysirs and waterfalls or a Sunday stroll on a glacier?
DesignTalks 2014 - Dealing with RealityDesignMarch opens with DesignTalks, a day of talks by leading
international design thinkers. This year, the talks centre on "Dealing
with Reality" and explore the designer and the architect as a
visionary and a strategist, playing on the inter-relationship
Speakers include Calvin Klein
fashion designer and founder of
Calvin Klein Inc.; Robert Wong
, Chief Creative Officer at Google
Creative Lab; Mikael Schiller
, Executive Chairman at Acne Studios;
, Chief of Design at London Legacy Development
Corporation and Marco Steinberg
, former director of strategic
design at Helsinki Design Lab and founder of Snowcone &
The talks will be moderated by Stephan Sigrist
, founder of the
Swiss think tank W.I.R.E. and Hlín Helga Guðlaugsdóttir.
DesignTalks 2014 are curated by Hlín Helga Guðlaugsdóttir
independent designer and curator and a faculty member at the
interdisciplinary MFA Program in Experience Design at Konstfack,
University College of Arts, Crafts and Design in Stockholm.
Previous speakers have included Inge Druckrey, Juliet Kinchin (MoMA), Eley Kishimoto, Winy Maas, Ilkka Suppanen, Siggi Eggertsson, Bjarke Ingels and Paul Bennett.
Calvin Klein is one of the world's leading Fash-
ion Designers and the Founder of Calvin Klein Inc. He will
speak about his strategies through the different phases of
his career and collaborations across disciplines.
Robert Wong Invent the Future
Design and and technolo-
gy have a lot in common. They are both highly creative
endeavors. They both add beauty to our lives. They both
make visible what, without its creator, the world might never
see.Robert Wong is the Chief Creative Officer of Google
Kathryn Firth The Olympic Legacy – From Urban surgery
to a Piece of City
Kathryn Firth is an Urban Designer and
Chief of Design London Legacy Development Corporation. is
the Chief of Design at the London Legacy Development
Corporation. She will speak about the redesign of the Olympic
Park in London and its' adjacent communities, implementation
of the design strategy and design for inclusion
Michael Schiller is the Executive Chairman of
the Acne Studios, a company that journeyed from the verge
of bankruptcy in 2001 to a renowned pop culture phenome-
non with annual global sales of some 1 billion SEK. Mikael
will speak about the challenges of merging art and com-
merce and trying to build a global high-end fashion house
from remote Stockholm, Sweden.
Marco Steinberg Government – Copy the past or design
Marco Steinberg is an architect, former Professor
at Harvard University and Director of Strategic Design at
Helsinki Design Lab and founder and managing director of
Snowcone & Haystack. An respected consultant with clients
such as the Finnish government, Steinberg will speak about
strategic design and design in non-design environments
such as governmental institutions.
The Talks will be moderated by Stephan Sigrist
and Hlín Helga Guðlaugsdóttir
, designer, curator and
teacher at Konstfack, Sweden. Guðlaugsdóttir is also the
curator of DesignTalks 2014.
DesignTalks is the signature event of
DesignMarch. It is produced by the festival
DesignTalks 2014 take place on Thursday, March 27,
organizer Iceland Design Centre in
9.30—16 at Harpa
. A limited amount of tickets is available via
collaboration with the Embassy of the
United States in Reykjavik, Iceland.
online at Harpa.is and midi.is.
DesignMatch pairs local designers and international design producers, retailers, galleries and other design actors in the Nordic House, designed by the Finnish architect Alvar Aalto.
The event has resulted in several contracts over the years, and it is our pleasure to announce the latest of them, a contract between the Icelandic-American designer Chuck Mack and Design House Stockholm.
Previous partaking companies include Aalto, Iittala and Normann Copenhagen, and previous designers to make contracts following DesignMatch feature Vakna Design, Bryndís Bolladóttir, Dögg Guðmundsdóttir og Helga Sigurbja-rnardóttir.
DesignMatch is organized by Iceland Design Centre in collaboration with the Nordic House.
DesignMarch showcases the best of the Icelandic design scene. Fresh, exciting, exotic and under the radar elsewhere, during DesignMarch you will see what is going on and meet all the local designers – plus a handful of the most interest-ing international names. The scene is small and intimate, so you will get up close and personal with both locals and the design superstars.
The event takes place in downtown Reykjavik – for four days, the most Northerly capital in the world turns into a venue for hundreds of openings, events, exhibitions and parties. It is more like a town festival than a professional fair – the entire city participates. You don't have to be a profes-sional in design to enjoy and partake in DesignMarch.
Alongside the cream of the crop of the local design scene, DesignMarch in Iceland offers beautiful otherworldly land-scapes, amazing experiences, fantastic Nordic cuisine and lively nightlife - the perfect long weekend, with some serious substance right there.
Sneak Preview to
Collection inspired by stone age, Designers From Nowhere,
children's illustration workshop, Shop Show, fifth edition of
Reykjavik Fashion Festival and more - We are happy to announce the first preliminary picks from the DesignMarch
Reykjavik Fashion FestivalThe fifth annual Reykjavik Fashion Festival will host catwalk shows by the always daring and talented Icelandic fashion designers. The designers partaking this year are Cintamani, ELLA, Farmers Market, JÖR, Magnea, REY, Sigga Maeja and Ziska.
Shop ShowShop show aims to highlight the link between production and consumption and what the consequences are. Design-ers partaking include Vík Prjónsdóttir, Hugdetta, Com-pa-ny, Studio Swine and Mater, among others.
Designers from Nowhere at Spark Design SpaceDesigns from Nowhere will present the outcomes from a series of recent workshops involving a group of acclaimed International designers in the East Iceland region.
The designers, Julia Lohmann, Max Lamb and Thorunn Arnadottir worked using local materials and resources, including seaweed, stone, fishing nets and reindeer horn. The project aims to explore the potential for small-scale production in the area and the first designs will be present-ed, and for sale, at Spark Design Space during Design-March.
Hanna WhiteheadStudio Hanna Whitehead presents a collection of things inspired by the stone age. All the products have an origin in primitive things, but rather than being carved from stone they will be made with stoneware. While the skill to use the originals is lost, Whitehead brings us new suggestions on how we could use them today.
TulipopTulipop will run an illustration workshop for kids of all ages who are interested in getting to know the creative process behind the magical world of Tulipop and its colorful charac
ters. The workshop will be led by Tulipop's Head Designer, Signý Kolbeinsdóttir, who will assist kids in their own illustrations and creations.
STAKAInspired by notorious characters from the Icelandic Sagas, María Kristín Jónsdóttir designs unique unisex leather accessories for a fictional tribe -The STAKA TRIBE- still living in the rural highlands of Iceland.
At DesignMarch 2014, Jónsdóttir will introduce the second collection that many have been waiting for. In total, the festival will feature some one hundred or so exhibitions, openings, workshops and other events. Stay tuned – we will announce more preliminary program picks in January 2014.
Order to EffectSatt Restaurant at Icelandair Hotel Reykjavik Natura turns into Order to Effect, a new kind of restaurant concept where you order food based on its impact on your body and health. Local, organic and delicious food that is good for you, too.
Icelandic Flag 2.0An official committee called for suggestions for the Icelan-dic flag some 100 years ago. The current flag was selected from among the suggestions and has been in use ever since. Graphic designer Hörður Lárusson has gathered new suggestions for a new updated version of the flag of Iceland. The suggestions will be illustrated and exhibited at Gallerý Þoka during DesignMarch 2014.
Fegursta orðið – The Most beautiful words in IcelandicSindrandi, Kraðak, Harðjaxl and Fiðringur – these tonque twisters are among the most beautiful words in the Icelan-dic language. The Association of Icelandic Graphic Design-ers FÍT will exhibit 20 posters that have been designed especially and whose design is based on the vote on most beautiful Icelandic words.
Icelandic fashion design meets Icelandic musicIcelandic fashion designers collaborate with the world famous Icelandic musicians, exploring the ways in which various different art forms will impact and inspire each other. The event along with a program of music events takes place at Kex Hostel.
DesignMarch is organized by
Iceland Design Centre is the promotion organization of
Iceland Design Centre
Icelandic design and architecture.
Iceland Design Centre is funded by the Ministry of Education and Culture and the Ministry of Industry. It is owned by Icelandic designers themselves - the Association of Icelandic Architects, the Icelandic Society of Furniture and Interior Architects, the Federation of Icelandic Landscape Architects, the Association of Icelandic Product and Industrial Design-ers, the Icelandic Association of Ceramic Artists, the Associa-tion of Icelandic Fashion Designers, the Icelandic Textile Guild, the Icelandic Goldsmith's Association and the Associa-tion of Icelandic Graphic Designers.
It aims to achieve more appreciation of the importance of good design and architecture for society. Its role is to promote design of all kinds as a vital and profitable aspect of the Icelandic economy, and thus to enhance competitive-ness and economic gain.
+ 354 8983263
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